Visibility today is about being trusted where buyers, search engines, and AI systems look for answers.
If you’re looking for a digital PR agency built to turn earned media into search equity, strengthen SEO visibility, and establish authority across search results, media coverage, and AI-driven discovery, you’re in the right place.
What It’s Like to Work with Us
I have so much to thank the Unframed Digital team for. I truly appreciate everything they’ve done for our company over the past 2+ years, and for offering their constant support to our internal marketing team. The growth results are amazing, and Maggie, Hope, and Laura have been a joy to work with each step of the way. UFD is unquestionably my go-to SEO team.
Kenji Sweeney
CMO, A Plus Tree
Working with Unframed Digital has been transformative for our business. The optimizing of our website helped us attract more ideal clients, resulting in growth and profitability. We are mutually passionate about the design industry and excited to keep the momentum going.
Christian Nickum
CEO, Rocky Mountain Hardware
It is truly a pleasure to work with the Unframed Digital team. As the owner of an agency, it is extremely important that I can rely on them at all times and that I know everything we have agreed upon will be done top quality and on time. We have excellent and easy communication, which fosters a friendly atmosphere and long-term cooperation. With this approach, I feel like they are an integral part of my agency.
Dimitrije Ostojic
Default Design
Laura and Maggie of Unframed Digital are the most professional, experienced women in the high-end market. They understand the needs of their clients, understand their clients' buyers, and create beautiful work. Highly recommend. Don't hesitate to hire them!
Angela Pointon
11-out-of-11
Unframed Digital has more than just a grasp on SEO – their bespoke approach quickly identified the areas in which our site needed the most improvement, and they took it there while keeping us in the loop throughout the process. A few months later, our site traffic is increasing, our page ranking is going up in search engines like Google, our page structure is cleaned up, and more visitors are coming through our site and finding what they need.
Brogan Conner
SAV Digital
Unframed Digital has been vital to our company’s growth. Not only did they manage to share our vision but they exceeded in providing additional support in other areas or advising on business building. Really appreciate all they have helped us with!
Sarah Latham
Latham Interiors
Working with Unframed Digital has been a great, seamless experience for our company. Laura and Maggie truly understand our market and how to point us in the right direction for growing our brand. We really appreciate all they do to help us and we look forward to our continued growth as we all work together!
Toni Damalas
Lloyd Construction
I’ve been a partner with the wonderful team at Unframed Digital for about a year. They are amazing to their clients and do everything they can to provide outstanding results. They’re constantly innovating to improve their services and the clients’ performance.
Steve Lamar
AlwaysRank, Partner
PR used to live in a separate lane, where coverage led to awareness and search performance was handled elsewhere.
That separation no longer exists.
Today, digital public relations directly influences how brands surface in search results, how authority is evaluated online, and which experts are referenced by AI systems.
Because of that shift, we focus on coverage that supports SEO visibility, reinforces authority signals, and shows up where buyers and algorithms are actively looking for answers.
AI-generated answers are shaped by clear authority signals, helping indicate which sources are credible, relevant, and worth citing.
01
AI systems look for repeated signals that tie expertise to identifiable people and brands. When the same spokespeople are cited across trusted publications, authority becomes recognizable and easier to validate. This consistency is rarely accidental; it’s the result of intentional expert positioning over time.
02
Instead of broad, awareness-driven coverage often associated with traditional PR, Digital PR focuses on placing expertise within clearly defined subject areas. By aligning earned media with relevant topics and language, authority signals are reinforced in ways that support search visibility and AI-generated answers.
03
Independent, authoritative sources carry more weight than self-published claims. When brands and experts are referenced consistently by trusted publications, those external signals compound over time, shaping visibility across search and AI-driven discovery rather than peaking around a single campaign or news cycle.
Our approach centers on long-term authority building, combining expert-led narratives, targeted outreach, and visibility signals that carry weight across media, search, and AI-driven platforms.
We begin by identifying the narratives, topics, and expertise areas journalists and platforms already reward. By focusing Digital PR efforts where credibility is established, we ensure authority is built on signals that matter, not noise.
By combining proactive outreach with selective reactive pitching, we match real-time media opportunities to relevant client expertise and place insights with journalists who value trusted sources.
We align earned mentions with the signals search engines and AI systems rely on, so authority directly supports visibility across search results, media, and AI-driven answers.
Authority compounds through repetition. By tracking mentions, citations, and visibility signals over time, we refine strategy to ensure Digital PR continues delivering value as markets, media, and algorithms evolve.
Our Digital PR services are structured to meet brands where they are and scale authority over time. Each tier builds on the last, increasing visibility, credibility, and search impact as your goals grow.
Best for:
Brands establishing their first layer of digital authority and earned media presence.
What this tier is designed to do:
Build a credible foundation of earned media, backlinks, and expert visibility that supports SEO and long-term discoverability.
Best for:
Brands ready to scale visibility with higher-authority placements and consistent momentum.
What this tier is designed to do:
Expand reach, improve link equity, and position your brand and spokespeople as credible industry voices across search and media.
Best for:
Established brands seeking executive-level visibility and national authority.
What this tier is designed to do:
Position executives as recognized experts, secure top-tier media placements, and create defensible authority across search engines and AI platforms.
Traditional PR emphasizes awareness and reputation through press releases, brand storytelling, and media relationships.
Digital PR extends that work by producing expert commentary, authoritative media placements, and earned links designed to reinforce online authority, improve search visibility, and influence how brands are evaluated long after publication.
Initial visibility and referral traffic can appear within the first few months, while stronger authority and discoverability build steadily through consistent placements and expert positioning.
No. All placements are earned editorially. We focus on credible, link-friendly publications and expert-led narratives that naturally result in authoritative mentions and links.
Yes. A designated expert helps journalists and platforms verify credibility. If needed, we can help strengthen your digital presence to support journalist and AI verification.
Earned media reinforces authority signals that search engines and AI systems rely on, including brand mentions, expert citations, and links from trusted sources.
These signals support visibility across search results and AI-generated answers.
No. Digital PR works best alongside SEO and content marketing by supplying the authority signals those channels depend on to perform effectively.
Our Digital PR services focus on earning the right signals, in the right places, at the right cadence. The result is authority that compounds over time and makes your brand easier to recognize, reference, and trust.
Let’s talk about how we can support your brand authority and visibility online as discovery continues to evolve.
