Meta Paid Ads Case Study
Rocky Mountain Hardware is one of the largest manufacturers of luxury bronze hardware in the United States. They have 4 audience verticals across interior designers, consumers, architects/builders and dealers.
Unframed Digital manages Rocky Mountain Hardware’s Meta paid ads program across Facebook and Instagram, building a measurable lead-generation engine for a premium, high-consideration design brand.
Create a measurable Meta lead-generation engine for a premium, high-consideration design brand.
Generate both offsite website/pixel leads and on-platform Meta leads while supporting qualified site traffic.
Paid media strategy, campaign management, daily optimization, audience testing, budget allocation and reporting.
Coordination of creative deployment and conversion tracking across Facebook and Instagram.
Ran a full-funnel program spanning awareness/traffic, retargeting, BOFU lead generation, brochure acquisition and guide downloads.
Tested broad interests, design-magazine interests and a 1% engagement lookalike, then shifted budget toward stronger lead efficiency.
Want to dive deeper? Download the GA4 Site Performance Overview for detailed insights behind the strategy—traffic growth, user behavior, and conversion metrics.
Latestfull 12 months vs. prior 12 months
(Sep 2025–Aug 2026 vs. Sep 2024–Aug 2025)
01
Lead results increased from 3,131 to 5,012 (+60%), while CPL improved from $4.82 to $3.93 (-18%).
02
Link clicks increased 140%, and CPC decreased 46% from $1.26 to $0.69.
03
US brochure acquisition produced 2,489 website lead results at $4.44 CPL. BOFU Meta lead generation produced 1,573 Meta leads at $3.01 CPL.
Measurement note: Figures are Meta-attributed results under the campaigns’ configured attribution settings. CRM-qualified lead, pipeline and revenue data were not included in the supplied exports and are therefore not claimed here.
+60%
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