Unframed Digital has been shortlisted for Best Use of Search – B2C (SEO) at the 2026 US Search Awards. The category recognizes search campaigns built for consumer audiences, and this year’s shortlist includes agencies working with very different clients, goals, and models.
Building Legal SEO Around Expertise and Trust
Castelblanco Law Group is a California tenant rights firm. Their clients are tenants dealing with urgent housing problems like unsafe living conditions, pest infestations, and landlord disputes, and many of them speak Spanish first. People in that situation don’t browse. They search, compare quickly, and reach out to whoever earns their trust in the first few seconds.
That shaped how we approached the work. Legal is one of the most demanding spaces in search, because Google holds legal content to a higher bar for expertise and trust. There’s no shortcut around that. The strategy had to reflect how Castelblanco’s clients actually search and what they need to see before picking up the phone, in both English and Spanish, with the firm’s attorneys involved in making the content credible.
It’s the same principle behind all of our work, whether the client is a building products manufacturer or a tenant rights firm: understand the buyer first, then shape the search strategy around how they actually make decisions. Generic playbooks don’t hold up in categories where trust decides the outcome.
We’re grateful to Castelblanco for trusting us with a channel that matters this much to the people they serve, and to our team for the care they’ve put into the work. Thank you as well to the US Search Awards judges for their time reviewing this year’s entries.
What Comes Next for Unframed Digital
Being shortlisted is motivating us even more to keep doing what we do best. We’ll keep focusing on helping clients turn search into consistent, qualified demand. When the industry takes notice of that approach, we’re glad to have it recognized, and proud to be on the list.
View the full 2026 shortlist here: https://ussearchawards.com/2026-shortlist/
