2025 Report
How Designers Source, Shop & Specify Products Online
Ready to meet trade professionals where they are and substantiate your digital marketing initiatives? The first-ever survey of it’s kind, How Designers Source, Shop & Specify Products Online by Unframed Digital was answered by nearly 800 designers, architects and builders.
Download now to prioritize your initiatives, address designer pain points, and refine your digital strategy.
98% of Designers Discover and Shop for Products Online
Most B2B sales have some sort of relationship-driven aspect to it. This is all good and dandy until you realize that relationship building is inherrently unscalable. With a whopping 98% of designers using the internet to discover new products for their projects, you are also missing huge revenue opportunities by sleeping on digital investments and strategies.
And don’t take our word for it: download our report to hear it right from the source.
Looking to optimize your foundations and grow more quickly?
At Unframed Digital, we are data-obsessed marketing partners that believe optimizing your website means perfecting your most important business asset. We offer robust, proactive SEO, conversion, and website strategies, and Google Ads.
Search Engines is the Top Channel for
Product Discovery
TBH, we didn’t expect this. But considering designers typically know what products they want for their projects, like “leather 3 seat sofa with chaise”, using search engines to easily discover those products makes sense. Check out page 11 on our report to get a full view of designer’s favorite channels.
Explore Data-Backed
Designer Buying Insights
Stop guessing your strategy based on subjective opinions. Now you have actual data to substantiate your initiatives and prioritize next steps.
Ready to Be Found by Your Customers?
We help your brand not only rank higher but also show up in front of your customers when it matters the most. Let’s talk about how our SEO or integrated SEM strategies can turn your website into a relentless client acquisition engine.
