A Plus Tree is a leading commercial tree care company that services large-scale multi-use and multi-family properties, master-planned communities, corporate campuses, retail centers, municipalities, and more.
Unframed Digital partnered with A Plus Tree to elevate their online presence and drive substantial growth over a year. By leveraging our expertise in technical SEO, content strategy, and data infrastructure, we significantly increased their visibility and lead generation. This case study highlights the remarkable outcomes of our collaboration.
After being acquired, A Plus Tree had new resources and aggressive growth goals. As they pursued their own M&A strategy, they needed to boost visibility in new markets and turn increased investment into real lead generation.
A Plus Tree has achieved significant success with our content strategy, with new pieces of content getting immediately ranked due to an impressive authorship box following E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) strategies.
A Plus Tree was entering new markets through an M&A growth strategy, acquiring businesses that lacked robust online lead generation systems. They needed to enhance brand visibility in new markets and establish a sustained lead funnel.
Their website had become disorganized over the years, leading to a confusing user experience and poor keyword rankings. Additionally, the Board of Directors required a robust data infrastructure to substantiate marketing investments with clear ROI metrics. Conversions were not properly tracked, and valuable downloadable assets on their site were not gated, missing opportunities for generating qualified leads.
Want to dive deeper? Download the GA4 Site Performance Overview for detailed insights behind the strategy—traffic growth, user behavior, and conversion metrics.
A Plus Tree chose us due to our comprehensive experience in marketing businesses within construction and our deep knowledge of a lead generation service model. While other partners were considered, they were impressed with our solutions to their pain points and extensive expertise in fixing complex technical issues on website environments across many locations.
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When we began working with A Plus Tree, the first step was to address the numerous technical SEO issues plaguing their website. Ensuring the site was SEO-friendly was crucial for establishing a solid foundation for growth.
Next, we created a robust data infrastructure to accurately track progress and maintain strategic alignment.
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With the technical issues resolved and a data infrastructure in place, we implemented our comprehensive SEO strategy. This involved developing high-quality content and building backlinks over time to boost traffic and conversions.
We also devised a YouTube strategy to create unique, SEO-friendly content. The client had a YouTube channel featuring interviews and webinars with industry experts. By utilizing a transcription tool, we converted these videos into written blog posts and embedded the videos within the content. This approach allowed us to generate additional, unique content with minimal cost.
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A Plus Tree was thrilled to see the strategy’s effectiveness and the precise growth rate we initially estimated. Their excitement and confidence grew as they witnessed the tangible results of our collaborative efforts.
By addressing these challenges and implementing a targeted SEO strategy, Unframed Digital helped A Plus Tree achieve significant growth and establish a strong online presence in their new markets. With the Board of Directors also happy to see a clear ROI, the CMO was able to effectively communicate the value of their investment.
I truly appreciate everything they’ve done for our company over the past 2+ years, and for offering their constant support to our internal marketing team. The growth results are amazing, and Maggie, Hope, and Laura have been a joy to work with each step of the way. UFD is unquestionably my go-to SEO team.
Over the course of a year, we achieved an 80% increase in users on A Plus Tree’s website. Our strategy was straightforward yet effective: fix technical issues, optimize existing content, create new pages, and maintain with a robust blog and backlink strategy. This approach transformed the client’s website into an authority in the industry, with new content ranking within days.
We continue to expand the strategy by focusing on pages with higher lead generation potential and doubling down on content production and backlink acquisition to maintain and further this growth.
Our collaboration with A Plus Tree yielded impressive results, surpassing our initial benchmarks and customized OKRs. Here are a few key metrics that highlight the success of our strategy.
Our initial goal was to increase traffic from Google to the APlusTree website. For the website to rank for competitive keywords, we had to “prove” to Google that the website deserves to rank for those keywords. Our strategy resulted in a 123% increase in Organic Clicks.
While increasing traffic is beneficial, our primary focus is on boosting conversions. We have managed to display a 170% increase in conversions solely through organic traffic.
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Ready to see similar results for your business? Contact us today or view more case studies to learn how Unframed Digital can help you achieve your goals.
